Kent Woo has over 20 years of experience practicing as a lawyer in China. Kent's expertise includes corporate &commercial law, foreign direct investment, mergers & acquisitions, litigation & arbitration, and data protection& cybersecurity. His clients are mainly multinational corporations and small and medium-sized enterprises from various countries and regions around the world, including European countries, the United States, India, Israel, Australia, and Hong Kong SAR. Serving a diverse international client base, Kent has developed tailored strategies for international business transactions in a wide range of industries, including the drafting of various transactional documents related to the establishment and operation of foreign-invested enterprises, participating in negotiations and resolving transactional disputes, and providing legal advice and services for data compliance under the Chinese legal system. Kent is fluent in English and Chinese (Mandarin and Cantonese)

​LL.M. (International Business Law), University of Manchester;LL.M. (International Law), Sun Yat-Sen University

Foreign Investment/Sino-foreign Joint Venture/ M&A

• Assisted a well-known real estate company and a Singaporean high-end hotel management company to open a luxury hotel in Foshan, providing services on drafting hotel and club design service agreement, hotel management contract, trademark license contract, etc.

• Providing legal services to an internationally renowned Indian hotel management company for its investment in China as well as assisting it in management and operation of its online platform. 

• Advised a major soccer-based sports club in Portugal on setting up its joint venture in China, covering foreign exchange, taxation, general corporate investment laws, and reviewing related legal documents.

• Providing legal consulting services including contract drafting and compliance for the wholly-owned subsidiary of a well-known French escalator group (with a history of over 150 years) located in Foshan, Guangdong. 

• Assisted a large labor insurance company in Hong Kong and a domestic safety protection equipment company to establish a Sino-foreign joint venture in China. 

• Advised a famous US homeware and security products company in relocating its manufacturing bases in China, including negotiating the lease, compensation from the local government, and renovation and preparing the transactional documents.

• Assisted a Canadian airline with conducting due diligence, negotiation, risk control, and drafting relevant legal documents on extension of Sino-foreign joint ventures, asset evaluations, equity transfers, etc.

• Advised a leading Southeast Asian food and restaurant company on its commercial franchises and the establishment of its branches in China.

• Providing legal advisory services to a multinational children's products enterprise, covering IP strategy, implementation and protection of its IP rights, and implementation of relevant measures; advised on the incorporation of its subsidiary. 

• Advised a French company in its acquisition of a manufacturing enterprise in Guangzhou by providing such legal services as due diligence, acquisition documents, negotiation and closing.

• Providing legal advisory services to the wholly-owned China subsidiary of a French leading nuclear power company.

• Advised a Singapore based private company on its equity investment in a software technology company in China.

• Advised a South American company on rental and general management of commercial properties in China and conducting e-commerce business with a major Chinese e-commerce portal.

• Advise a UK-based multinational FMCG giant in setting up a WFOE in Shenzhen to develop its franchise business in China.

Foreign-Related Dispute Resolution

•Represented a leading French nuclear power pipe industry group in a dispute with a domestic enterprise over contracts for international sale of goods involving a subject matter of more than RMB 150 million.

•Represented a Hong Kong environmental management company in a dispute with a Guangzhou machinery compa

02028261777；kentwoo@zhonglun.com